“Curated by Hans Ulrich Obrist, do it began in Paris in 1993 as a conversation between Obrist and the artists Christian Boltanski and Bertrand Lavier. Obrist was concerned with how exhibition formats could be rendered more flexible and open-ended. This discussion led to the question of whether a show could take “scores,” or written instructions by artists, as a point of departure, each of which could be interpreted anew every time they were enacted. To test the idea, Obrist invited 12 artists to send instructions, which were then translated into 9 different languages and circulated internationally as a book. …”

more: http://curatorsintl.org/special-projects/do-it

example: https://www.kunsthal.nl/en/plan-your-visit/exhibitions/do-it/