it is the real thing

Research on AI and identity and UX design

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The Designer’s Guide to AI — a $70 Billion industry by 2020 –

As artificial intelligence gains popularity, designers will need to adapt. Here’s how to get started. It seems like everyone wants to invest in artificial intelligence (AI). And it’s not just the tech giants: USAA is using AI to protect its… Continue Reading →

10 Principles For Design In The Age Of AI – Fastcodesign

Yves Béhar shares a new kind of design manifesto. We’re on the cusp of a new era of design. Beyond the two-dimensional focus on graphics and the three-dimensional focus on products, we’re now in an era where designers are increasingly… Continue Reading →

The Artificially Intelligent, Body-Hacking Branding Of 2022 – Fastcodesign

Branding experts share 10 trends that could shape the next five years. Artificial Intelligence Will Build Brands “There’s a great likelihood that by 2022 artificial intelligence will be able to create brand identities and experiences. This might involve inputting a… Continue Reading →

How brands are using artificial intelligence to enhance customer experience – Marketing week

Robot hotel staff and virtual bank assistants have moved from science fiction to marketing fact, but systems that analyse customers’ data to give personalised responses must be used carefully to avoid appearing intrusive. By Maeve Hosea 18 May 2016 4:25… Continue Reading →

Artificial Intelligence Is More Artificial Than Intelligent – Wired

DeepMind has surpassed the human mind on the Go board. Watson has crushed America’s trivia gods on Jeopardy. But ask DeepMind to play Monopoly or Watson to play Family Feud, and they won’t even know where to start. Because these… Continue Reading →

The Ultimate Responsive Logo Reacts To The Sound Of Your Voice – Fastcodesign

The Brazilian telecom giant Oi has been a client of Wolff Olins since 2001, when the global branding agency created its bright, shape-shifting “blobble” logo, one of the first examples of a flexible design system. Now, 15 years later, Wolff… Continue Reading →

Algorithm-Driven Design: How Artificial Intelligence Is Changing Design – smashingmagazine

I’ve been following the idea of algorithm-driven design for several years now and have collected some practical examples. The tools of the approach can help us to construct a UI, prepare assets and content, and personalize the user experience. The… Continue Reading →

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